Jam Tart

I discovered the company 'Jam Tart' through some research into Surface Pattern and fell in love with their approach to design. The illustrations are simple, as is the selection of colour, yet the choice of surface to which they apply their patterns makes it really effective. I think the products are quirky, cute and desirable. They're reminiscent of holidays, the seaside and Cornwall, which evokes many happy memories and makes for a good collection of products.